The Lost Expedition
A mobile adventure game set in the Amazon jungle. Players explore dense forests, uncover ancient ruins, and survive natural threats while solving puzzles and unraveling the mystery of a lost expedition.
Client:
MobGames Inc.
Industry:
Gaming
Deliverables:
Multimodal Design, Art-direction
Context:
2019-2020, Hello Friday Agency
First Steps
Targeting young adults who enjoy story-driven mobile games, we designed the core mechanics around exploration, survival, and puzzles.
Players navigate open-world environments, manage resources, and solve environmental puzzles to progress.
Inspired by classic adventure tales, we created a realistic yet stylized visual and sound design to evoke both wonder and tension.
First Steps
Targeting young adults who enjoy story-driven mobile games, we designed the core mechanics around exploration, survival, and puzzles.
Players navigate open-world environments, manage resources, and solve environmental puzzles to progress.
Inspired by classic adventure tales, we created a realistic yet stylized visual and sound design to evoke both wonder and tension.
First Steps
Targeting young adults who enjoy story-driven mobile games, we designed the core mechanics around exploration, survival, and puzzles.
Players navigate open-world environments, manage resources, and solve environmental puzzles to progress.
Inspired by classic adventure tales, we created a realistic yet stylized visual and sound design to evoke both wonder and tension.
Iterations
The prototype focused on exploration and interaction. Feedback led to improved controls and object visibility.
Resource management was frustrating, so we made supplies easier to find and added crafting.
Testers preferred discovering lore organically, prompting us to integrate story elements as relics.
Final playtesting refined visuals, optimized performance, and added optional puzzle hints.
Iterations
The prototype focused on exploration and interaction. Feedback led to improved controls and object visibility.
Resource management was frustrating, so we made supplies easier to find and added crafting.
Testers preferred discovering lore organically, prompting us to integrate story elements as relics.
Final playtesting refined visuals, optimized performance, and added optional puzzle hints.
Iterations
The prototype focused on exploration and interaction. Feedback led to improved controls and object visibility.
Resource management was frustrating, so we made supplies easier to find and added crafting.
Testers preferred discovering lore organically, prompting us to integrate story elements as relics.
Final playtesting refined visuals, optimized performance, and added optional puzzle hints.
Outcome
Post-launch, "The Lost Expedition" achieved 1.2 million downloads in six months, with Day 1 retention at 48%, Day 7 at 40%, and Day 30 at 32%.
Average session duration was 12 minutes, and 62% of players completed the main storyline. The game received a 4.5-star rating, with users praising the visuals and puzzles.
Iterative design and user feedback were key to creating an engaging experience, establishing a strong foundation for future expansions.
Retention on 30th day
32%
Average session duration
31 min.
App Store rating
4.5
Outcome
Post-launch, "The Lost Expedition" achieved 1.2 million downloads in six months, with Day 1 retention at 48%, Day 7 at 40%, and Day 30 at 32%.
Average session duration was 12 minutes, and 62% of players completed the main storyline. The game received a 4.5-star rating, with users praising the visuals and puzzles.
Iterative design and user feedback were key to creating an engaging experience, establishing a strong foundation for future expansions.
Retention on 30th day
32%
Average session duration
31 min.
App Store rating
4.5
Outcome
Post-launch, "The Lost Expedition" achieved 1.2 million downloads in six months, with Day 1 retention at 48%, Day 7 at 40%, and Day 30 at 32%.
Average session duration was 12 minutes, and 62% of players completed the main storyline. The game received a 4.5-star rating, with users praising the visuals and puzzles.
Iterative design and user feedback were key to creating an engaging experience, establishing a strong foundation for future expansions.
Retention on 30th day
32%
Average session duration
31 min.
App Store rating
4.5
Other Cases
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