MyFin App
Innovative banking app, designed for speed, security, and personalization, perfect for both tech-savvy and traditional users.
Client:
MyFin Inc.
Industry:
Finance
Deliverables:
Product Design
Context:
2022-2023, Freelance
First Steps
We conducted market research to identify gaps in banking apps, analyzing popular options and interviewing users.
We found two main groups: young professionals seeking speed and convenience, and mid-career individuals wanting better financial insights.
Early testing revealed a clear design, but users desired more onboarding guidance, particularly for identity verification.
First Steps
We conducted market research to identify gaps in banking apps, analyzing popular options and interviewing users.
We found two main groups: young professionals seeking speed and convenience, and mid-career individuals wanting better financial insights.
Early testing revealed a clear design, but users desired more onboarding guidance, particularly for identity verification.
First Steps
We conducted market research to identify gaps in banking apps, analyzing popular options and interviewing users.
We found two main groups: young professionals seeking speed and convenience, and mid-career individuals wanting better financial insights.
Early testing revealed a clear design, but users desired more onboarding guidance, particularly for identity verification.
Iterations
We developed high-fidelity prototypes, refining the user interface with a clean, modern design that emphasized customization, allowing users to personalize their dashboards with shortcuts to frequently used features.
Launching a beta version to 100 users provided detailed feedback, with positive responses to the personalization and real-time insights.
Users requested more visible security indicators, so we added cues for active security features like 2FA and optimized performance to reduce loading times.
Iterations
We developed high-fidelity prototypes, refining the user interface with a clean, modern design that emphasized customization, allowing users to personalize their dashboards with shortcuts to frequently used features.
Launching a beta version to 100 users provided detailed feedback, with positive responses to the personalization and real-time insights.
Users requested more visible security indicators, so we added cues for active security features like 2FA and optimized performance to reduce loading times.
Iterations
We developed high-fidelity prototypes, refining the user interface with a clean, modern design that emphasized customization, allowing users to personalize their dashboards with shortcuts to frequently used features.
Launching a beta version to 100 users provided detailed feedback, with positive responses to the personalization and real-time insights.
Users requested more visible security indicators, so we added cues for active security features like 2FA and optimized performance to reduce loading times.
Outcome
After launch, the app exceeded targets in its first month, achieving over 25,000 downloads (30% above goal) and 85% weekly engagement.
Money transfers averaged 2 minutes, 20% faster than competitors, and customer satisfaction reached 92%, with users praising its ease of use and real-time insights.
By prioritizing user needs and iterating based on feedback, we created a standout product for a diverse audience.
First Month's Downloads
25 000
Weekly Engagement
85%
Customer Satisfaction
92%
Outcome
After launch, the app exceeded targets in its first month, achieving over 25,000 downloads (30% above goal) and 85% weekly engagement.
Money transfers averaged 2 minutes, 20% faster than competitors, and customer satisfaction reached 92%, with users praising its ease of use and real-time insights.
By prioritizing user needs and iterating based on feedback, we created a standout product for a diverse audience.
First Month's Downloads
25 000
Weekly Engagement
85%
Customer Satisfaction
92%
Outcome
After launch, the app exceeded targets in its first month, achieving over 25,000 downloads (30% above goal) and 85% weekly engagement.
Money transfers averaged 2 minutes, 20% faster than competitors, and customer satisfaction reached 92%, with users praising its ease of use and real-time insights.
By prioritizing user needs and iterating based on feedback, we created a standout product for a diverse audience.
First Month's Downloads
25 000
Weekly Engagement
85%
Customer Satisfaction
92%
Other Cases
Other Cases
Other Cases
